Music Video Evaluation

In what ways does your media product use, develope or challenege forms and conventions of real media products?

My video uses many of the conventions of an acoustic video, such as finishing where we begin, the video starts with the band members inside a pub, there is some change of locations but at the end of the video we return to the pub in which the video began, this is typical of many acoustic videos to finish where they begin, though there is a slight difference with mine as it reverts back to the pub at the end but this time we are shown the utside of the pub rather than the inside.
Another convention is that the band member is involved in the story line wether it be him involved directly with the narrative or the narrative happening around him performing, this is one of the most common conventions within acoustic videos.
I also included the diagetic sound of the pub, which is more common within accoustic videos than others as they tend to have the performance aspect of the video in a pub or a similarr place where things are happening in the background but seem to be oblivious to the performer himself.

How effective is the combination of your main product and ancillary texts?

The ancillary texts are stills taken from the video itself, so in this perspective the video and ancillary texts relate well with eachother. the album cover itself relates to the feel of an acoustic song, whereas the inside of the album is designed to relate more to the band with the use of the microkorg.

What have you learned from Audience feedback?

From my first screening of my rough cut i learned that the audience was originally finding it hard to stay with the video as the narrative wasn't very clear and some shots held for too long. also it lacked the use of close ups on the singers face.
Taking on this information i went back to the editing processes and shortend clips that were too long, cleaned up a few of the cuts netween clips, shot and added some new clips to give a clearer veiw of the narrative and the additional close ups that were needed.
After this i rescreened my video to the audience and i was presented with much more possitive feedback, the narrative had been cleared up and made more sense and they found that they did not get tired of certain clips meaning that they were at a good length and kept the viewers attention.

Album cover

okay so heres ther album cover. Th inside pannels show a micro korg, this is to represents the bands sound. this is typical of many indie/ acoustic bands maybe not with the micro korg but with other nstruments including guitars, pianos and other such instruments. The front cover is a still taken from the video, this connects the album cover to the song itself.

digi pack

so i thought id give the album cover a shot, not going to lie, its not going so great, not too sure what i wana do with it entirely, same goes for the poster but i thought id update the process with a few screenshots

Target Audience

The audience that our band is aiming at is the late teens early twenties, the age group of fun loving, party seeking, careless people. this is because the band's sound is summer time party and relaxation, the age group most likely to confor to this lifestyle is the one described above

Band change

oh i forgot to mention, aftetr some thought and how the filming turned out te band changed abit, he backgroundis stil the same, just now theyre a 4 piece band with 2 girls and 2 guys, thought i should say so otherwise the video might end up looking bit strange to that aspect

okay so improvements

Right so as far as filming goes im not quiet there so ive asked leane for a bit of an extention as the pub we filmed in is closed for refurbishment till next monday which means we cant do those bits till next week, also kirstys unavaliable for this week for medical reasons so we wont be able to film anything outside of the pub either, but im sure a full recovery will be made and filming done by next week with the final cut all done and dusted, we'll just find out and see how it goes.

The crit

Okay so today we had our crit, it was good to see how everyone else got on wth their videos, especially kirsty as i got to see her cu of the video. there was many similarities in our videos but hers held more variety, which was one of the problems with mine, there was many shots that went on for too long and no real break up in the story line so it made little sense, i was appreciative of these coments and had noticed them myself whilst i was editing but wasnt sure how obveous these were. But one thing with this video is i did and still do want it to be very simplistic to go with the theme of the acoustic, i dont want too much happening as i feel so much change in an acooustic video such as this doesnt work too well. also the clapping at the begining im unsure about, i know id like some sort of sound there as before it was just dead sound but i think i need to find some low background noise from somewhere and use that as the voloume of cheering doesnt match the amount of people in the pub. but again taking on board these coments i need to film a few more bits and put them in and i feel like it will all be ready to send off, hopefully the filming should take too long but i will let you know how it goes.

Okay so the edit

Too the mac, editing went well and ive done the first cut of the video and its not too bad,but i felt like i struggled to find some footage for places so i need to adress these isues.but all in all not too bad for a days work and all in time ready for the crit after half term, heres some screen shots of the process using imovie, its a good program for an easy edit, though not the best editing softwear ive used but id still recoment it for its simplicity to those who lke it that way, personally i would have prefered using amuch more nitty gritty program, i like things to get complicatd.







and heres my first cut, i warn its abit out of sync, thats due to youtube, i can assure you that it was in sync before it was up loaded

And he takes off

okay so editings been a bit iffy, first the mac we were working on crashed multiple time and lost some of what we cut up resulting in having to re edit. i then decided that i would like to make my own cut of this song as kirsty and i have our artistic differences and i feel i can knuckle down and get something knocked out ill be proud of. as there isnt enough mac in the school ii decided to use my sisters and edit at home, though this means i wont be able to use final cut pro and have to use the Imovie version on her mac but im sure itll still produce a decent video. ill let you know how it goes.

The third time?

i feel quiet bad as again i couldnt attend this film shoot as i had other engagements, but that did not stop Kirsty, herself and Martyn headed out into the cold snowy weather and shot some more ofthe video including the ending so ood work to those two, next up is the editing, well see how that gooes and ill et you know.

The next one

Off to Dartford it was to have our second atempt at filming our opening scene, scene as this was a different day we had planned to head up to barmondo and shoot it there as we orginally planned, but when we got the it was shut for staff holiday, very irritating. with our current plans in tatters we decided to regroup in Mc ds and decide what was to happen, we were worried about going back to the Old Corthouse because we didnt want to end up with poorly light footage again, so we considered some of the other pubs in the local area such as the Bull and Vic butt these were all far darker the Old Corthouse so we decided just to see what we could get from there instead. before we dont anything i took a couple of test shots for lighting and all was okay so ahead went out filming. it was a successful day of filming and we got the footage we needed so off home it was for me.

The first Shoot

Right so for the first shoot Kirsty went with martyn up to the Old Corthouse in Dartford to shoot the begining of the video, i was unable to attend as i had prior engagements on this day. We were originally going to shoot in Barmondo in dartford but were unable to as there was and event occuring on the same day we wanted to film. i believe Kirsty and martyn had a good time filming and produced some nice shots, unfortunatly the lighting was not of the best quality rendering the footage unusable so we've had to organise another shoot to get this done.

The idea

Okay so the idea behind this video is that its the bands one off acoustic track, this is why it would not seem to be the typical song our band would release. many bands of this genera do a similar thing for example, the band All Time Low wrote an acoustic song called Remembering Sunday which is not their usua sound.


Our video is going to start with the performer in a pub, he starts playing the song, after a few seconds he gets up, whilst singing, and walks over to his girlfriend and serenades her of sorts. He then gets called away by his friends and abandons her, after getting some shots of an upset girlfriend we have her leave and it cuts to the performer playing in a room. then we see more shots of the couple having relationship problems aswell as some performace shots and we finish with the performer giving her a present before leaving and then a fade to black.

Change of plan

Okay so its close to christmas and we havent started to film, so i was thinking that out current idea won't be visable to do as its hard to find a house where we could film it so, i preposed the idea to Kirsty that we choose another song and go from there. i suggested that we do an acoustic song as i feel with the locations we could get would suit an acoustic more. Also i tend to prefer the acoustic tracks over most and i like the idea of keeping the video simple like the song as acoustics tend to just be played using an acoustic guitar.
So having decided to change our song we then had to choose what one to do, i suggested 'swing life away' by Rise against but Kirsty felt that she wouldnt be able to work on a song that she didnt like, which i agreed with and then kirsty came up with a few options and we finally went with 'The Girl' by City and Colour.
Well i dont it with the other idea ill do it with this one, here is the song that i suggested to do, rise against swing life away, i like this video because its pretty simple and doesnt try to do too much and its a good video in my eyes



This next ones by green day and posibly one of my favourite, Good riddance/time of your life. i love this video and this insipred me as i want to shoot the performance part of the video slightly like this, with the guitaristt sitting in a plain, dark room/bedroom as i feel these shot are effective within the acoustic conventions


Green Day - Time Of Your Life (Music Video)
Uploaded by timkeung2. - Explore more music videos.

This is also what i would like to do in our video, having the performer play in a dark room, i just think this really works for most acoustic songs.

NEWTON FAULKNER - Dream Catch Me on MUZU

And last but not least, heres the song that our video will be going too

StoryBoard

Original storyboards and collection of ideas:

The Mood Board

So this is the Mood board, its full of images of people having fun and just general enjoyment, as well as, of course music related images such as instruments and crowds and performances. This mood board is full of fun, light heartedness and careless joy. this is an atempt to show what our band is ment to be like.

The Video

Okay so for the video we decided to go for the whole party/performance shoot, as i believe this fits the video perfectly. i was inspired to do this by a few songs that i enjoy and their videos. Oh and i forgot to mention this so i guess now is as good a time as any, the band consists of 5 members, 4 guys and 1 girl.

The video begins with the female band member in bed and shots of empty streets all seperated by some fades. when the music kicks in it cuts to a shot of a mobile on the desk ringing, then a close up of the phone showing whose calling. The Female picks up the phone, then it cuts again to see the girl getting out of bed and getting ready/walking out the room. she then enters another room full of the sleeping, remaining band members and walks through waking them, the floor is littered in empty bottles and food wrappers suggesting a party of some sort teh previous night. We then have many fast, quick cut shots of the band getting ready and grabbing instruments and loading them into the back of a van.

Shots of the band inside the van looking out of the windows and such looking tired and glum. and a street shot of the van driving past and down the road.

(All of the above is going too be in black and white as i think this will give it a lazy and rush feel, the same sort of feeling that the band might have as they've just woke up and are rushing off to perform.)

(Every thing from now on is going to be shot in colour, this is to match the party atmosphere are to give it that extra feeling as the first half is primarily shot in Black and White)

We have a shot of a door to a new house, the door is opened and the camera is positioned and shoots asif it is a member at this party, it follows a few other people through the house and we get shots of 'Party Antics' such as people conversing and drinking, a couple making out on the stairs and those sorts of things. the camera stops following and holds back to show the entirety of the party from within the house.

We then go back to outside the house and see the band pulling up onto the drive. shots of the band jumping out of the van and being greeted by the host and others. shots of the band progressing through the house with gear then quick, short cut shots of the band setting up. some one offers the band some drinks. other party antic shots. on the breakdown part of the song someone will blow smoke into the camera and as it kicks back in the camera will push through the smoke to reveal the band fully set up and start performing. the rest of the video is going to be shots of party antics, band performance and possibly a few of the band joining in with the party. we will fade at the end of teh song and have shots of teh band passed out in various places, ending up with a comnplete circle and giving the impression that this is an evry day thing for the band.

Heres a few of the videos that inspired and helped create our music vedio:



this video from fall out boy gave me the whole black and white idea as they used it aswell and i found that i really enjoyed thier use of it, you will find this section under the timing (3:23) onwards.



well this is my favourite out of the inspiring videos. this one from Jimmy eat world was the biggest inspiration as it is almost exactly what we want to do, showing the combination of party/performance and this is where i had the idea for the following camera through the house as they use it in the intro to the video.



okay so this isnt the original song but its the original video which is all i really needed. this on by black eyed peas gave the inspiration for the shots of the band getting ready but of course ours will be alot faster and this is alot slower due to the slow pace nature of the song. but again this is also a video of Party/performance which is what we want to be able to achieve.

The Single

Okay so for The Red Riot Society's single we chose to do Dayglo (Originally sung by Iglu & heartly). We chose this because both Kirsty and I enjoy this song and thought that it matched the ideology of the Our band. Its happy go lucky and a feel good party song that appeals to the audience of the teens and twenties, of which our band would primarily be aiming for.

The lyrics of the song promote enjoyment and carelessness. They tell you to have fun and enjoy yourself while you can, this is the exact ideology of The Red Riot Society.

(Chorus)
They call me, Day glo, in the day I glo
They call me, night bright, in the night I light
All the corners of the streets with my eyes

They call me, Day glo, in the day I glo
They call me, Night bright, in the night I light
All the corners of the streets getting high

(Verse 1)
They call me
Day-glo
In the day I glow
They call me
Night bright
In the night I light
Up all the corners of the streets with my eyes
I got nothing to give, just a little tiny surprise
Now you only know the me
That doesn't think twice
Acting so cool and relaxed
Yea I seem so nice
f**kin free like a bird
But I don't fly much
And I like how you like my touch
Now check it what.

(Chorus)
They call me, Day glo, in the day I glo
They call me, night bright, in the night I light
All the corners of the streets with my eyes

They call me, Day glo, in the day I glo
They call me, Night bright, in the night I light
All the corners of the streets getting high

(Verse 2)
Swing and swing
And take your hand
And put it on the rope and swing
Doesn't matter if you let it go
You won't feel anything
We can't be hurt or touched
We got a ray of light, we're high, we're flying
And shining up above the moon tonight
See I'm melting like a man of snow
Or a snowman
Holdin cold hands
Take a little sip
But don't dance, ha
We can't be hurt or touched
We got a ray of light, we're high, we're flying
And shining up above the moon tonight

(Chorus)
They call me, Day glo, in the day I glo
They call me, night bright, in the night I light
All the corners of the streets with my eyes

They call me, Day glo, in the day I glo
They call me, Night bright, in the night I light
All the corners of the streets getting high

The Red Riot Society

Are a contemporary rock band who emerged in the summer of '09. The Band formed from a group of friends with a common interest, music and playing music that people enjoyed. They got onto the internet and started up their Myspace page and posted their tracks that they'd recorded in the keyboard player's 'home studio' alond with a few recorded in a local studio. The use of the Myspace page allowed them to premote their music to people accross the world with ease. Once they had been recongnised, an independant promoter contacted them and offered them places in local gigs, concerts and venues to get the band heard more. The performances in underground clubs and small venues proved successful as they were offered a chance to support successful mainstream artists on tour such as; Kids in Glass Houses and YouMeAtSix. After a few more months the band were approached by Mercury Records, who offered them a contract leading them to be signed with a recognised Label in the music industry, And the release of their single 'Dayglo'.

The Red Riot Society believe its all about the music, not the fame and money. The creation of music is for enjoyment and not for prophet, to inspire and to create new music and musicians. And that you should enjoy the life you live.

Drive-Thru Records

Drive-Thru Records was established in 1996. It is owned by siblings Richard Reines and Stefanie Reines. Fenix Tx were the first band to get airplay for the label, and when they got added to KROQ, the calls came in from major labels looking to make a deal. They decided on MCA records, which turned out to be both great and terrible for the label. 5 years later, Drive-Thru finally reclaimed it's freedom and partnered with Sanctuary for distribution. Sanctuary had it's share of problems and was eventually sold to Universal, and Drive-Thru wound up in the catalog division of UME. Not the best place for a label releasing current bands. In August 2009, the label started to decide on its next venture for the future.

Innovators in marketing and promotion, Drive-Thru was the first label to hand out label samplers on the Van's Warped Tour, the first to have their own stage on the Van's Warped Tour, the first to add pop-up pages to a music website and the first to offer an entire EP including artwork and videos as a free download to fans (Hellogoodbye - The Avocado EP).

Bands that have achieved notable success during their time on the label include Halifax, Allister, New Found Glory, Fenix*TX, Midtown, Finch, The Starting Line, Something Corporate, Dashboard Confessional, The Early November, Senses Fail, and Hellogoodbye, Final Round...

Drive-Thru Records' highest Billboard 200 charting releases include The Early November's The Mother, the Mechanic, and the Path (#31) and Hellogoodbye's Zombies! Aliens! Vampires! Dinosaurs! (#13).

Current Bands:

Allister
An Angle
The Early November
Halifax
Hellogoodbye
Hidden In Plain View
House Of Fools
Houston Calls
I Am The Avalanche
I Can Make A Mess Like Nobody's Business
Dave Melillo
New Found Glory
Say No More
Self Against City
Socratic
Something Corporate
The Starting Line
Steel Train