Music Video Evaluation

In what ways does your media product use, develope or challenege forms and conventions of real media products?

My video uses many of the conventions of an acoustic video, such as finishing where we begin, the video starts with the band members inside a pub, there is some change of locations but at the end of the video we return to the pub in which the video began, this is typical of many acoustic videos to finish where they begin, though there is a slight difference with mine as it reverts back to the pub at the end but this time we are shown the utside of the pub rather than the inside.
Another convention is that the band member is involved in the story line wether it be him involved directly with the narrative or the narrative happening around him performing, this is one of the most common conventions within acoustic videos.
I also included the diagetic sound of the pub, which is more common within accoustic videos than others as they tend to have the performance aspect of the video in a pub or a similarr place where things are happening in the background but seem to be oblivious to the performer himself.

How effective is the combination of your main product and ancillary texts?

The ancillary texts are stills taken from the video itself, so in this perspective the video and ancillary texts relate well with eachother. the album cover itself relates to the feel of an acoustic song, whereas the inside of the album is designed to relate more to the band with the use of the microkorg.

What have you learned from Audience feedback?

From my first screening of my rough cut i learned that the audience was originally finding it hard to stay with the video as the narrative wasn't very clear and some shots held for too long. also it lacked the use of close ups on the singers face.
Taking on this information i went back to the editing processes and shortend clips that were too long, cleaned up a few of the cuts netween clips, shot and added some new clips to give a clearer veiw of the narrative and the additional close ups that were needed.
After this i rescreened my video to the audience and i was presented with much more possitive feedback, the narrative had been cleared up and made more sense and they found that they did not get tired of certain clips meaning that they were at a good length and kept the viewers attention.

Album cover

okay so heres ther album cover. Th inside pannels show a micro korg, this is to represents the bands sound. this is typical of many indie/ acoustic bands maybe not with the micro korg but with other nstruments including guitars, pianos and other such instruments. The front cover is a still taken from the video, this connects the album cover to the song itself.

digi pack

so i thought id give the album cover a shot, not going to lie, its not going so great, not too sure what i wana do with it entirely, same goes for the poster but i thought id update the process with a few screenshots

Target Audience

The audience that our band is aiming at is the late teens early twenties, the age group of fun loving, party seeking, careless people. this is because the band's sound is summer time party and relaxation, the age group most likely to confor to this lifestyle is the one described above

Band change

oh i forgot to mention, aftetr some thought and how the filming turned out te band changed abit, he backgroundis stil the same, just now theyre a 4 piece band with 2 girls and 2 guys, thought i should say so otherwise the video might end up looking bit strange to that aspect

okay so improvements

Right so as far as filming goes im not quiet there so ive asked leane for a bit of an extention as the pub we filmed in is closed for refurbishment till next monday which means we cant do those bits till next week, also kirstys unavaliable for this week for medical reasons so we wont be able to film anything outside of the pub either, but im sure a full recovery will be made and filming done by next week with the final cut all done and dusted, we'll just find out and see how it goes.

The crit

Okay so today we had our crit, it was good to see how everyone else got on wth their videos, especially kirsty as i got to see her cu of the video. there was many similarities in our videos but hers held more variety, which was one of the problems with mine, there was many shots that went on for too long and no real break up in the story line so it made little sense, i was appreciative of these coments and had noticed them myself whilst i was editing but wasnt sure how obveous these were. But one thing with this video is i did and still do want it to be very simplistic to go with the theme of the acoustic, i dont want too much happening as i feel so much change in an acooustic video such as this doesnt work too well. also the clapping at the begining im unsure about, i know id like some sort of sound there as before it was just dead sound but i think i need to find some low background noise from somewhere and use that as the voloume of cheering doesnt match the amount of people in the pub. but again taking on board these coments i need to film a few more bits and put them in and i feel like it will all be ready to send off, hopefully the filming should take too long but i will let you know how it goes.

Okay so the edit

Too the mac, editing went well and ive done the first cut of the video and its not too bad,but i felt like i struggled to find some footage for places so i need to adress these isues.but all in all not too bad for a days work and all in time ready for the crit after half term, heres some screen shots of the process using imovie, its a good program for an easy edit, though not the best editing softwear ive used but id still recoment it for its simplicity to those who lke it that way, personally i would have prefered using amuch more nitty gritty program, i like things to get complicatd.







and heres my first cut, i warn its abit out of sync, thats due to youtube, i can assure you that it was in sync before it was up loaded

And he takes off

okay so editings been a bit iffy, first the mac we were working on crashed multiple time and lost some of what we cut up resulting in having to re edit. i then decided that i would like to make my own cut of this song as kirsty and i have our artistic differences and i feel i can knuckle down and get something knocked out ill be proud of. as there isnt enough mac in the school ii decided to use my sisters and edit at home, though this means i wont be able to use final cut pro and have to use the Imovie version on her mac but im sure itll still produce a decent video. ill let you know how it goes.

The third time?

i feel quiet bad as again i couldnt attend this film shoot as i had other engagements, but that did not stop Kirsty, herself and Martyn headed out into the cold snowy weather and shot some more ofthe video including the ending so ood work to those two, next up is the editing, well see how that gooes and ill et you know.

The next one

Off to Dartford it was to have our second atempt at filming our opening scene, scene as this was a different day we had planned to head up to barmondo and shoot it there as we orginally planned, but when we got the it was shut for staff holiday, very irritating. with our current plans in tatters we decided to regroup in Mc ds and decide what was to happen, we were worried about going back to the Old Corthouse because we didnt want to end up with poorly light footage again, so we considered some of the other pubs in the local area such as the Bull and Vic butt these were all far darker the Old Corthouse so we decided just to see what we could get from there instead. before we dont anything i took a couple of test shots for lighting and all was okay so ahead went out filming. it was a successful day of filming and we got the footage we needed so off home it was for me.

The first Shoot

Right so for the first shoot Kirsty went with martyn up to the Old Corthouse in Dartford to shoot the begining of the video, i was unable to attend as i had prior engagements on this day. We were originally going to shoot in Barmondo in dartford but were unable to as there was and event occuring on the same day we wanted to film. i believe Kirsty and martyn had a good time filming and produced some nice shots, unfortunatly the lighting was not of the best quality rendering the footage unusable so we've had to organise another shoot to get this done.